Audience Development

I work with your team to design and execute strategies to grow and engage your target audience across first party email, mobile and web properties.

• Optimize email marketing operations for increased engagement and retention.

• Develop personalized content strategies that drive user engagement and conversions.

• Leverage data insights to segment audiences and tailor messaging for maximum impact.

• Implement scalable marketing automation and campaign management solutions.

• Provide end-to-end campaign strategy guidance from planning to execution and analysis.

Ecommerce Strategy

I help your team assess and optimize your Ecommerce platform and customer journeys.

• Develop growth-focused digital strategies and roadmaps.

• Improve user experience and conversion rates with data-driven insights.

• Integrate omnichannel strategies for seamless shopping experiences.

• Align marketing and sales with Ecommerce goals for revenue growth.

• Support change management and implementation for long-term success.

Customer Experience Strategy

I evaluate customer service operations to identify gaps and improve strategy.

• Develop business cases and roadmaps for implementing optimized solutions.

• Redesign organizational structure, processes, and technology for better service.

• Collaborate with design and analytics teams for customer-centric, data-driven solutions.

• Advise on metrics to enhance service performance and customer satisfaction.

• Lead change management to ensure smooth implementation and adoption.